We build relationships with clients in multiple ways:
Contextualized Knowledge
Attorneys who understand the legal problems or desires of their clients within the context of the applicable laws have an improved relationship with their clients. While a client can read about the law, he or she often cannot understand how that law applies to specific circumstances.
Technologically Competent
Technology is about leveraging the resources of time, effort and finances in a way that makes the lives of clients easier. Most clients expect technology that
- ensures that the work you do as a lawyer is accurate, effective and timely, e.g., electronic invoicing system
- allows them to contact you in a variety of ways, e.g., telephone, social media and email
- makes an impression about being organized, e.g., case management software
Reasonably Accessible
Having access to an attorney is most important to our clients. We create such access by
- creating “office hours” and protocols about how we will engage clients located worldwide in different time zones
- eliminating the principal reason that some clients “over-communicate,” which is that they are nervous and ill-informed about the legal process
- reducing communication panic in clients by keeping them informed about their legal matters
Resource Appreciation
We respect the fact that a client has limited time, effort and financial resources to invest in a legal matter. That appreciation is shown by us
- understanding the client’s legal goals, budget, time availability and business
- establishing a partnership that addresses the immediate legal needs of the client, and the client’s long-term legal strategy
- helping to place the client’s resources where they are most beneficial for the client
Industry Awareness
If a specific industry is involved in a legal matter, we learn and then demonstrate an understanding of that industry. We then inspire client confidence in our legal abilities by
- comprehending how the law applies to the client in a particular matter
- understanding how the handling of a legal matter will impact the client in the industry in which that client’s business operates
- increasing our knowledge level by reading industry publications and attending industry conferences
- understanding the complexity of the industry in which the client’s business operates
- educating the client on legal matters that directly affect the client’s business
- educating the client on the legal trends that may impact the industry in which the client’s business operates